Program Implementation Plan
GrowthSprint–LeadGenius–EduGrowth Specialist Program
High-Performance Sales & Counselling Practice Program for the Education Sector
Phase 1: Pre-Implementation Phase: Onboarding & Readiness
A. Registration & Fee Confirmation
- Completion of Induction Session (mandatory)
- Registration form submission
- Payment of program fee
- Participant ID allocation
- Addition to official communication group (WhatsApp/CRM)
B. Orientation & Welcome Kit
- Digital welcome kit shared (PDF/doc)
- Program calendar
- Rules & policies
- Participation expectations
- Resource access links
- Access to learner dashboard/CRM (if applicable)
C. Onboarding Call (Optional)
- Small-group or individual call with coordinator
- Clarify queries, tech setup, attendance instructions
Phase 2: Foundation & Practice (Semester 1)
Duration: 3–4 months (12–16 weeks)
Focus: Real-time skill acquisition through trainer-led practice and daily performance
Weekly Structure:
- 2 live online sessions/week (trainer-led; 90–120 minutes each)
- Daily tasks (self-executed) – assignments, calling tasks, CRM updates, message writing
- Weekly theme – Each week targets specific skills: Cold calling, objection handling, follow-ups, digital campaigns, etc.
Implementation Components:
1. Skill Drills & Assignments
- Cold call simulations
- Script memorization and adaptation
- Pitch improvement exercises
- Writing WhatsApp/email follow-ups
- CRM discipline and lead status tagging
2. Live Student Campaign Practice
- Participants receive live student inquiry lists (under supervision)
- Work on skill-based programs, EdTech products, and university offerings
- Call recordings and WhatsApp logs submitted for feedback
3. Mentorship & Review
- Group feedback sessions
- Call audit reviews
- Peer pitch competitions
- Mid-semester performance check-ins
Phase 3: Real-Time Execution & Portfolio Building (Semester 2)
Duration: 4–6 months
Focus: Autonomous execution with mentor guidance; career identity formation
Implementation Highlights:
1. Internship Integration
- Work as Associate Sales & Counselling Intern
- Assigned real campaign responsibilities (remote or hybrid)
- Targets include lead calling, enrolment contribution, team collaboration
2. Portfolio Building
Each participant builds a portfolio including:
- Recorded sales pitches & objection handling clips
- Feedback logs
- Weekly performance dashboards
- Testimonials or trainer reviews
- Lead sheets with closure data
3. Role Progression
Participants can opt for:
- Peer trainer assistant
- Community manager
- Campaign co-lead
4. Mini-Projects
- Webinar hosting or moderation
- Student engagement events
- Content contribution (replies, scripts, guides)
Phase 4: Performance Evaluation & Certification
Continuous Evaluation Metrics:
- Attendance & participation (minimum 90%)
- Completion of weekly tasks and logs
- CRM & communication hygiene
- Recorded pitch quality and improvement curve
- Internship activity reports
Final Certification Requirements:
- Portfolio submission
- Trainer or mentor review
- Exit interview or capstone call
- Completion of project tasks
Phase 5: Post-Program Career Support
Career Pathways:
- Sales/BD Executive – EdTech, training, and digital institutions
- Student Counsellor/Admissions Advisor
- Outreach/CRM Specialist
- Webinar Presenter or Community Lead
Support Offered:
- Resume refinement
- LinkedIn optimization
- Referrals to hiring partners
- Entry to work-from-home or hybrid project pools
- Access to alumni and placement updates
Implementation Summary Table
| Phase | Duration | Focus | Outcomes |
|---|---|---|---|
| Phase 1: Onboarding | 1 week | Setup, orientation | Participant ready with tools, expectations |
| Phase 2: Foundation | 12–16 weeks | Skill practice, trainer-led execution | Proficiency in sales tasks & CRM |
| Phase 3: Internship | 16–24 weeks | Independent execution & leadership | Portfolio + real campaign experience |
| Phase 4: Certification | Final 2 weeks | Evaluation & exit | Career-ready with validated outcomes |
| Phase 5: Post-Program | Ongoing | Placement & projects | Jobs, referrals, extended work |